Celtic Football Club is pleased to announce Vitality – the innovative insurance company – as its official Wellness partner.

The partnership will see Vitality work closely with the players and manager to help inspire supporters to live healthier and more active lifestyles. Vitality’s brand will also be featured in advertising at Celtic’s home ground.

Vitality combines smart technology with incentives to help people take positive steps that benefit their health, and through regular rewards encourages people to sustain those positive changes.

Promoting health and wellbeing is equally important for Celtic Football Club, which works with its local communities and supporters through its Celtic FC Foundation.

Celtic Chief Executive Dom McKay said: “We are delighted to announce a new partnership with Vitality, a company that not only has a rich history of sports partnership with leading sports brands but has a real focus on encouraging men and women to stay physically active, healthier and enhance their wellbeing.

“We look forward to working with Vitality over the next three years as Celtic helps Vitality deepen awareness of the brand within the UK whilst promoting the benefits of a healthy lifestyle."

Neville Koopowitz, CEO of Vitality, added: “We are delighted to be partnering with Celtic Football Club as their official Wellness partner, inspiring more people in Scotland to get active and make positive changes that benefit their health.

"We look forward to working together, building on the great work of the club’s Foundation improving the health and wellbeing of local communities.”

For more information on Vitality, its products and how it inspires healthy living across a range of sports, visit Vitality.co.uk

Celtic announces Vitality as its official Wellness partner