A NEW Celtic Dairy Milk bar honouring Scottish football's greatest ever achievement will support great charitable causes. MondelÄ“z International, owner of Cadbury, has today announced a truly global partnership between Cadbury and Celtic Football Club – one which will benefit local communities during such difficult times.

Celtic FC has a strong heritage and story, steeped in the spirit of family & community. This is a belief that is also at the heart of Cadbury. The Cadbury ethos centres around generosity. Sharing this deeply-rooted purpose, the key focus of the partnership aims to help the Glasgow community through the club’s Foundation, during this challenging period.

To celebrate the launch of the partnership and the collaboration with Celtic FC Foundation, Cadbury will be creating 1,967 limited edition Celtic FC Dairy Milk bars, recognising the greatest achievement of them all – the 1967 European Cup win in Lisbon, when Celtic became the first British team to win club football’s most prized trophy.

These exclusive and one of a kind bars will be available soon with all proceeds going directly to Celtic FC Foundation. More information to follow.

Celtic FC Foundation supported by Celtic FC, through our Football for Good Fund has already distributed over £900,000, as we continue to deliver much-needed support to those affected by the COVID-19 Pandemic.

Celtic FC Foundation’s entire focus has been redirected to alleviating the evolving complications of the crisis and so far we are delighted to report that the following has been achieved:

- More than 11,000 hot meals served to frontline NHS staff
- More than 35,000 vulnerable families and individuals supported
- Assistance provided to more than 10,500 vulnerable pensioners
- 4,000 people facing homelessness supported
- Around 1,600 primary school pupils supported

The new partnership will see Cadbury working alongside Celtic FC Foundation and will have a particular focus on supporting worthwhile causes across the 20/21 season and beyond. Celtic FC Foundation is a fundamental part of the club’s identity; recognising the local area’s most vulnerable and marginalised individuals & groups. Cadbury is proud to build its collaboration with Celtic Football Club with the Foundation at the heart and play its part in sharing knowledge and experience to help the local community where possible.

Tony Hamilton, Chief Executive of Celtic FC Foundation said: “We are very excited about the Club’s partnership with Cadbury and the positive impact it will have on the Foundation. It’s very important for us that our partners share our values around the work we’re doing in our communities and Cadbury are certainly fully supportive of our objectives in this area. We look forward to a partnership which will benefit many people in need.”

Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “We are delighted to enter this unique partnership with Celtic FC, one of the world’s truly great football clubs. We will continue to work closely with the club and support its great work in the community, starting with the creation of our limited edition bars, with all the proceeds going to some really important and worthwhile initiatives.”

The first fan focused initiative of the partnership, running across more than 180 million Cadbury products, will be Cadbury’s Match and Win promotion, returned for its fourth and biggest ever year. Fans have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers, as well as Cadbury prizes. Check out https://www.cadburyfc.com/ for more information.

The Champions raise the bar in new Cadbury partnership